Does having a high quality website improve your business that much?

The short answer is YES. A website provides many benefits to your business. It might cost you more than you think it is worth on the front end but the revenue that you will miss out on if you don’t have one is much more than the cost of a website.

84% of people judge your business credibility on the quality of your website.

Many people won’t use your business if you don’t look legitimate and having a website with information that can help your consumers understand you business, pricing, or services is extremely important.

How Having a Website Can Benefit Your Business

Along with many other aspects of your business the aesthetic and quality of your website makes a big impact on a consumer’s perception of your brand. People trust more and pay more for something that looks expensive, valuable or trustworthy. It must appeal directly to the consumer. So, not only does having a website make a big impact on your business…it is important to also have quality design, writing, and communication on your site.

This doesn’t have to cost an arm and a leg. You can get a three page website designed very affordably. We think it is better to have a three page (home, about, contact page) website that has good design, navigation, writing, and communication than it is to have a 10 page website that doesn’t make a whole lot of sense. Quality over quantity is important.

Having a website is primarily about building trust in your audience.

How?

1. The quality of your website promotes trust in the quality of your services.

2. Having clear communication about what you do and how you can help a consumer helps them see value in your services.

3. Showing testimonials, educating the client on your services promotes the consumer understanding that they can trust your expertise, skills or products. They won’t read everything, but having it shows them that you know what you are doing.

4. Having the website itself shows people you are a “real” business that is here to stay.

When starting a business, a website might be a big expense but we truly believe the benefit far outweighs the cost.  

Get in touch with us about your options and how we can help!

Kimberly Norris | norrisdc.com | 479.713.9660 | Kimberly@norrisdc.com