Is Print Design Still Relevant Today?

With everything going digital these days, print design and marketing may not be the most popular topic, but this doesn’t mean it’s not relevant. In fact, print marketing still plays an essential role for businesses, large or small, that want to stand out from the competition and want to make a lasting impact. From brochures and business cards, to posters and signs, print design allows for a tangible representation of your brand that can make a lasting impression on your audience, especially if it’s well designed! Here are some interesting facts you need to know about print marketing, but we also recommend you visit our website to see some of our print work www.norrisdc.com

Print Design is Tangible and Memorable: As a business owner, you sure know the struggle of standing out online, even with SEO! With print design and marketing, however, you can create a tangible and memorable impression that will last longer than a few seconds. People are used to seeing ads online and through their phones, usually just scrolling through, but when they receive something physical in the mail or hold a piece of printed material in their hands, it’s a different experience entirely!

It can reach new audiences: Online marketing is effective if you want to target a specific audience or existing clients. But you can hand a business card to absolutely anyone in the street, or hand out brochures anywhere to people of all ages and backgrounds. Think postcards and flyers sent through direct mail campaigns - they reach people who might not otherwise have seen your message!

It gives you credibility: In general, most people still tend to perceive physical materials as being more trustworthy than virtual ones. Someone may be more likely to take action from a flyer that gets handed to them than from a social media post they saw on their phone, so try giving it a shot!

In conclusion, you can think of it as old school, but print marketing is still effective today! We are in no way saying it’s better than online marketing, because that is not the case, but if used right, it can sure make a big difference and they can complement each other to create an amazing marketing strategy for your business! At Norris Design, we are experts when it comes to marketing of any kind. Give us a call and we can help you craft just the perfect marketing plan for your business using both digital and print marketing and design!